For Vista Cay at Shell Point, Orbis delivered a complete visual package — photorealistic visualization, virtual reality, and a custom interactive sales app — to help senior buyers picture their future homes. The result: 85% of units reserved within two weeks of launch.
The task
Deliver a comprehensive marketing package — visualization, virtual reality, and a real estate sales app — for an upscale retirement community.
The challenge
The client needed a sophisticated visual program for a new series of luxury towers to be built in ten phases. As a new venture for the organization, it called for a fresh strategy to reach high-income buyers. Originally engaged by the interior design team, we quickly integrated with the wider project teams to build first a presentation, then a full marketing package.
The approach
Working alongside architects and interior designers, we created a visualization package and a virtual tour app that let prospective residents navigate the project with ease. Because the audience was largely seniors, we focused on an intuitive interface that anyone could use, regardless of technical experience — coordinating closely with engineers, architects, and designers throughout.
The impact
Stronger visual communication translated directly into engagement and sales: 85% of units reserved within two weeks of the app's launch.
"The Vista Cay visualization site helped Shell Point turn two-dimensional plans into vivid, personalized experiences — where future residents can envision the lifestyle they're investing in, easing their decision-making." — Rich Cerrina, Creative Director, Shell Point
To discuss a project, write to hello@orbisdesign.group.