For a commercial real estate investor, deciding on a property from flat, two-dimensional renderings means gambling that what you can't see won't hurt you. Traditional renderings offer a glimpse, but they have limits. Interactive 3D gives buyers and investors a clearer, more complete picture of a finished property — and lets them reach a decision with confidence.
Orbis uses photorealistic rendering, 3D animation, and virtual reality to present a property's features in far more detail than a standard image allows. These tools help owners and investors visualize a space, and help developers refine it before breaking ground.
"This increased visual appeal captures attention more effectively, leading to higher engagement and greater interest in the property," says Juan Luque, Chief Creative Officer at Orbis. "A more realistic portrayal of the finished project also reduces uncertainty and builds confidence among stakeholders."
A portable digital showroom
To deepen the experience, Orbis built a web-based interactive sales app (RESA — Real Estate Sales App). It presents a 3D view of a property inside and out and consolidates the key information in one place. Prospective buyers can tour a unit in 360 degrees — as if walking through it — while accessing square footage, room and bath counts, amenities, and available units in the same view.
The idea grew out of a problem developers kept running into: they were investing heavily in renderings and animations but had no good way to present them to clients. After testing different models, the team settled on a web application that presents properties in 3D, accessible on desktop, smartphone, or tablet, with fast load times.
The app suits multifamily, office, branded residences, mixed-use, and other commercial assets. Vista Cay at Shell Point, a senior living community in Fort Myers, Florida, used it to give buyers and professionals a 3D tour of the project — and reserved a significant share of its units within the first weeks of launch.
"It streamlines the sales process and engages buyers," Luque says. "An intuitive interface lets clients explore a property in depth and make informed decisions about their future homes."
Adapted from an article originally featured in Bisnow. To discuss a project, write to hello@orbisdesign.group.