Host: Juan Luque, Orbis Design Group Guest: Jeffery Wills, Acquisition Director, Mize and Sefair Development
Juan Luque: Jeff, could you introduce yourself and your company?
Jeff Wills: I'm the Acquisition Director for Mize and Sefair Development. We've been around for over 20 years, initially focused on townhome development and recently moving into build-to-rent. We have three projects under construction — around 341 units — with another 700-plus in the pipeline, and we're expanding into value-add multifamily and hotels. The goal is a 3,000-unit portfolio.
Juan Luque: What sets your company apart?
Jeff Wills: We design with the tenant in mind, even as a worst-case scenario — so our projects appeal to buyers but would also be highly desirable as rentals. The high-end townhomes you rendered are a good example. Strong partnerships help us turn flat plans into reality, and that's where your team has really helped us visualize the end product.
Juan Luque: How have the renderings helped your projects?
Jeff Wills: They've removed the guesswork for everyone — end users, buyers, investors. Most people struggle to visualize the final product; your work brings it to life so closely that the only way to tell a render from a photo is to already know which is which. We use the renderings more than any other material in presentations, marketing, even with planners. They add real value.
Juan Luque: Has the investment been worth it?
Jeff Wills: Without a doubt. We initially under-budgeted for renderings; now we increase the budget on every project because we see the value. It's some of the best money we spend. We'd rather invest in quality renderings to show buyers and investors than spend heavily on traditional marketing — they help us close deals.
Juan Luque: What made you choose us over other options?
Jeff Wills: The personal touch. Communication has been excellent from day one — quick responses, efficient edits, an understanding of our needs even under tight deadlines. That's not something we've found elsewhere.
Juan Luque: Would you recommend us, and for what kind of work?
Jeff Wills: Absolutely — to any developer, and to the brokerage space too, especially higher-end condo projects and spec builders. Really anyone in construction or real estate, residential or commercial, would benefit.
Juan Luque: Your number one piece of advice for others in development?
Jeff Wills: Always do your due diligence. Know every aspect of a project inside and out before moving forward.
Juan Luque: Thank you, Jeff.
Jeff Wills: Thanks, Juan.
To discuss a project, write to hello@orbisdesign.group.